Ice Cream!

November Update

In four months, I've tasted, photographed, and reviewed fifty Massachusetts ice cream shops - only thirteen of which are on the original official "Ice Cream Trail" list. I've also developed my own list of over 300 more shops1 to try - only around a third of which are closed for the winter.

Thanks for enjoying this project with me!

Origin Story

In July of 2024, MA Tourism announced the Massachusetts Ice Cream Trail (longer-term page, PDF itself ). While it's certainly a Very Massachusetts thing, and lists 100ish of the 900ish ice cream shops in the state, a closer look led me to notice that

So, since it turns out that (as a New Englander) I Have Opinions about ice cream, and ice cream in Massachusetts in particular... let's do some blogging, about the other 800ish shops :-)

(Thanks to @mem_somerville@mastodon.social for posting it in the first place. I'm @eichin@mastodon.mit.edu. )


  1. Including what I've already reviewed, 369 places total; google maps is surprisingly ineffective for this kind of search, though it's handy for keeping the resulting list available on my phone, with 🍨 markers for each shop. 

Since last year's S'mores Day post I've continued to collect shops that have S'mores-related flavors. (Last year's article will do for details and historical references; of note for 2025 is that there was a google doodle - for Ecuador Independence Day (from Spain in 1809) which is celebrated with traditional meals, and not with S'mores.)

Sterling Ice Cream

Sterling Ice Cream has "Campfire S'mores".

Pizzi Farm

Pizzi Farm Ice Cream has "Campfire S'mores" - though they also have "Graham Central Station" which hits pretty close.

Mac's Dairy Farm

Mac's Dairy Farm has "Campfire S'moores" (consistent spelling between their on-site menus and their website, so I assume there's at least some intent behind it, though if they really want to commit to it they should add another "o" every year, and insist people order it as "Campfire S'mooooooooooores".)

Berlin Farms

Berlin Farms has "Campfire S'mores".

Trombetta's Farm

Trombetta's Farm has "S'mores" on their primary menu (they also have a fall seasonal menu.)

Cookie Monstah

not yet reviewed but https://www.thecookiemonstah.com/#ICbXoa lists "The Campfire" - 1 S'mores Cookie + 1 chocolate chunk cookie + milky way ice cream.

Great Brook Farm

Great Brook Farm Ice Cream has Campfire S'mores ice cream, but also a "Smores Sundae" with Campfire S'mores (or Graham Central Station when they have it?), Marshmallow Topping, Walnuts, Whipped Cream, Miniature Marshmallows, and a drizzle of Chocolate Sauce.

Cindy's Drive-in

Cindy's Drive-in does have a S'mores soft serve flavor (as well as regular Graham Central Station) but they also have a "Super Smores Sundae" - soft serve based, with hot fudge, marshmallow, and ground up graham crackers.

Cookie Monstah

Cookie Monstah lists a "Camp Fire Smores" flavor (but it's sold out as of Halloween 2024.) Also their Boston Magazine article described a "The Campfire" sandwich - 1 S'mores Cookie + 1 chocolate chunk cookie + milky way ice cream - which isn't online currently.

Scoop N Scootery

The Scoop N Scootery has a Campfire Smores ice cream flavor - but also a Smore Sundae which doesn't use it instead going with "Vanilla ice cream topped with mini marshmallows, chocolate chips and crushed graham crackers" which (except for the lack of fire, a key ingredient of S'mores, is arguably more correct.)

Wally's Wicked Good Ice Cream

Wally's Wicked Good Ice Cream has Campfire S'mores ice cream and Graham Central Station. At least around Halloween 2024, they also had a "S'moreo Frappe"1 on their specials list.

Kay's Dairy Bar

Kay's Dairy Bar has S'mores ice cream and a "Super Charged Smores" Ice Cream Boat.

Mad Maggie's

Mad Maggie's didn't list anything S'mores-adjacent on their menu as of 1 November, but their website has S'Mores ice cream under Seasonals as vanilla with graham cracker chunks, chocolate chips, and marshmallow swirl; as is common, it lacks fire but it sounds like they've gotten the rest of it right.

Truly's

Truly's had ice cream in the scooping freezer labelled "S'mores", and a line on the sign that said "Campfire S'mores"; the latter is also on their website, as "graham cracker ice cream with mini marshmallows, chocolate chunks and graham crack swirl". Their toppings menu also includes Marshmallow (Cold Sauce) and Graham Cracker Dust, if you wanted to enhance it a little.

Johnson's Restaurant and Dairy Bar

Johnson's Restaurant and Dairy Bar has a probably-seasonal (hand-written on tape, in early November) S'mores flavor on their ice cream menu.

Schoolhouse Ice Cream

Schoolhouse Ice Cream of Cape Cod has a Smores flavor on their normal menu; they also have Marshmallow on their Wet Toppings list. No graham crackers, though.

Moozy's

Moozy's Ice Cream and Frozen Yogurt lists a "Becca7 (smores!)" flavor on their normal menu. They also have Graham Central Station, plus they have Marshmallow on their "Sundae Toppings" list.

Mad Willie's

Mad Willie's lists a "Campfire Smores" flavor, which would probably go well in a Hot Fudge or Caramel Sundae, but they don't list any Graham or Marshmallow flavors or toppings (at least as of mid-February.)


  1. Not a typo, S'moreo was a limited-edition Oreo variant in Summer of 2024. 

As part of July being declared National Ice Cream Month by President Reagan's Proclamation 5219, July 15 1984 was declared National Ice Cream Day. Tradition, though not law, has led to repeated celebrations on the third Sunday in July, which in 2025 falls on the 20th (today!)

The proclamation also declares that "Ice cream is a nutritious and wholesome food." So Say We All.

(This is "news about popular science communication", and not medical advice - especially since, as a reader of this blog, you're likely someone who will find glorious confirmation in the results...)

Via a thread on Bluesky I encountered an article from The Atlantic titled Nutrition Science’s Most Preposterous Result (alternate version) pointing to a 2018 Harvard doctoral dissertation1 that suggests a counterintuitive reduction in heart health problems associated with a particular risk group consuming half a cup of ice cream a day. The article focuses more on the "how science is supposed to work" part of it, than actual mechanism - we're far over on the "more research would be interesting" side of the line, not the "change your diet/join our cult" side.2

The thread author writes about a personal experience with health and ice cream that aligned well with the article and has some interesting theories around stress, cortisol, and saturated fats. I think the sensible takeaway is probably just "no really, individual humans really can be more different from an ideal metabolism than we'd like to pretend they are."

And after all, you were going to go have some ice cream anyway, right?


  1. This looks like it's just the abstract, though the PDF might be available if you have academic access to Harvard NRS or DASH? 

  2. We may not actually be the dark side, but we do, in fact, have cookies... 

Seen in Burlington: in between Osteria Nino and Wegman's, in the corner space where David's Tea used to be, there are now these huge signs that a new Holy Cow Ice Cream Café is opening in Spring of 2025!

This will be dangerously convenient, especially for their glorious Mintsanity or Corner Piece flavors...

Their Locations page doesn't yet mention it, though there's a 3rd Ave Burlington real estate/marketing page that suggests their hours will be noon to 10pm. Other sources give a target date of May. Ping me if you hear of an opening date!

Went out to the Hopkinton Winter Farmer's Market since it was an unusually nice day for February and I wanted to check out Edward's Coffee Company and Pure Pastry. As far as I can tell, every ice cream shop in Hopkinton proper is closed for the winter, but T. C. Scoops in the next town over was open.1

There's no outdoor seating (just a dozen or so spaces of shared parking lot) but the interior space is huge - lots of spread out tables and a long serving counter. They have an unusual number of brightly colored ice cream flavors - some conventional, some you just have to ask about (like "Crazy Vanilla".)

T. C. Scoops serves Hershey Ice Cream, FoMu non-dairy (coconut-milk based) dessert, and an oat-milk-based option; they also have sorbet and "Incredible Ice".

Toppings are divided into wet (hot fudge, strawberries, whipped cream) and dry (oreo bits, heath bar bits, gummy bears), including Chocolate Jimmies and Rainbow Sprinkles. They also have "Crunchy Cotton Candy" and "Plantain Chips" which might be worth a try just for the novelty.

They have four serving sizes of ice cream, and corresponding sundae sizes, along with a top-it-yourself sundae bar. They also have specialty sundaes like banana split, brownie, and waffle cone.

They have frappes, floats, ice cream soda, smoothies, and raspberry lime rickie; they also list a decadent-sounding "frozen hot chocolate".

First Visit

I started with their "Extreme Chocolate" with Chocolate Jimmies (sort of redundant, but they're more for added texture anyway.) It was an almost black color with a strong (but not bitter) chocolate flavor; nothing mixed in. Not quite as creamy a base as I'm used to but the richness of the chocolate flavor made up for that.

A closeup of the Extreme Chocolate ice cream itself, without the layer of Jimmies hiding it.

The "Creamsicle" deserves the name - a bright orange with a "cream" swirl that reminds me exactly of the true Creamsicle® bars from my childhood. (It's not unusual to make a Creamsicle variant by swirling in vanilla ice cream - which is also a tasty treat and I'm not suggesting it's wrong, but it doesn't hit the exact nostalgic notes the way this version does.)

Another view showing the density of the cream swirl after getting halfway through the Creamsicle part.

Next Visit

Holliston is kind of small and out of the way (before this review, the town was entirely absent from my travel photography collection) so it isn't likely to become a regular haunt - but I'm likely to find an excuse to stop back at Gaetano's Bakery for their Florentine Cookies, so that would be a good chance to stop in and try some of their more unusual flavors like "Playdough" (colorful vanilla base with cookies mixed in), "Crazy Vanilla", or "Butter Brittle Crunch" - or maybe just get a Frozen Hot Chocolate (perhaps in the summer, just to compare with the classic Serendipity 3 version.)


  1. Also, Table Top Pizza is right next door to T. C. Scoops so I could get a proper lunch first - Taple Top is a pizza and subs place and has a really good meatball and sausage parm sub. 

I was out running errands and discovered that Mad Willie's was nearby and had winter hours. The storefront is right on that little chunk of Route 30 that splits off of Route 9 and then merges back; there's a relatively small parking lot shared with a couple of buildings, but on a Wednesday afternoon there wasn't much going on so there was plenty of available space. There are a few tables out front, which you wouldn't expect for early February, but it was very sunny and just above freezing, so it was actually a fine place to sit and at least start on some ice cream (fulfilling my role as a stereotypical ice-cream-obsessed New Englander.)

There's also indoor seating - a window bench and a couple of tables. There were a couple of people there, at what would otherwise be a completely dead time, which is encouraging as far as them having enough business to stay open.

They have a broad menu - aside from Proper Ice Cream, they have an extensive Frozen Yogurt list, Soft Serve (I didn't notice at the time but they have both Cinnamon and Ginger listed as Soft Serve flavors), Richie's Slush, Smoothies, Frappes, Floats, Milk Shakes and Sundaes. Toppings include Butter Finger and Heath Bar; I didn't see Sprinkles or Jimmies on the menu but they probably have them.

The large cup there is 4½" across (115mm) which is large even by New England standards! They also have a range of cones, and it looks like the Italian Ice servings follow the same set of scales.

First Visit

I started with Death By Chocolate - rich chocolate flavor, shading towards dark but not overwhelmingly so; had big chocolate chunks as well. Since it was so sunny out, I sat at the outdoor picnic bench and soaked up the sun (and the chocolate...)

I actually took the rest home and finished the Maple Walnut later in the afternoon. Big walnut chunks and a pronounced maple flavor in a creamy ice cream - exactly what Maple Walnut is supposed to be.

Next Visit

Green Monster, Butter Pecan, and German Chocolate Cake all stood out as future choices; they also have Maine Black Bear which I need to try one of these days. They also have about twice as many Frozen Yogurt flavors as ice cream flavors, including Grapenut and Cotton Candy Krunch.

I had to look up what a "Cry Baby Slush" was - turns out that's Sour Apple. Not for me, but an interesting novelty if you're into that...

Happy Solistice! After Thanksgiving I'd gotten out of the habit of doing regular ice cream shop explorations, but the days are getting longer and it seemed like a good time to visit the places that are staying open over the winter.

Today's shop is Moozy's, a corner shop in Belmont (right where Trapelo Road meets Belmont Street.) There are a bunch of outdoor tables and a half dozen indoor booths; the interior is dominated by a large ice cream counter, with a self-serve frozen yogurt bar tucked in one corner, and a burger and grill section on the far side.

Their ice cream menu includes Graham Central Station, Black Raspberry Chip, and Moose Tracks. Aside from the usual cups, cones, packed quarts and pints, they have Sundaes, Banana Splits, Frappes (including an Espresso Frappe), Floats, and Smoothies. For toppings they have a list of fresh fruit options, a range of Sundae toppings, and a "candy & crunchies" section including Real Chocolate "Jimmies"1 and Heath Bar Pieces. They also have three sizes of Ice Cream Cake (custom orders need 48 hours notice, per their website.)

First Visit

I started with a sample of my friend's Eggnog (a christmas-season-only flavor.) Really strong, even a little bit tangy - very convincing eggnog ice cream with a rich base. Sufficiently strong that it overwhelmed my intended followup, the Peanut Butter Oreo - I made it about halfway through before the peanut butter taste actually stood up to the eggnog; though I don't think that would have been a problem by itself, maybe add the "creamy peanut butter" sundae topping if you want to go all in on peanut butter flavor.

The second half was their Extreme Chocolate, which earned the name - a rich chocolate base, chocolate chunks, and a dark chocolate sauce, delivering chocolate on multiple fronts. This was a much better flavor experience than the peanut butter oreo - no subtlety at all, and no need for it either.2


  1. Real Chocolate "Jimmies" were also on the Herrell's menu. 

  2. One small oddity: those bright orange spoons are Yocup Eco-Friendly made from "#5-recyclable polypropylene plastic and cornstarch". While they use "60% less plastic [than traditional spoons]" they're also softer and only marginally effective on hard ice cream. They're probably great for soft frozen yogurt! And even after working through a large cup, mine was bent up a bit but didn't break and was still usable. Also, they're significantly better than the Bamboo spoons that Herrell's uses. 

Meletharb Homemade Ice Cream1 is in a little strip mall just inside I95, halfway between I93 and Route 1. It's in a mostly residential area, but it's only one exit away from the last Fuddruckers in the state.3 It has a two-station indoor serving counter and indoor tables and chairs.

The ice cream flavor list is fairly long - they also have soft serve, but only vanilla and chocolate. They have a toppings list (hot fudge, whipped cream, salty caramel, etc) and a separate "Crunchy & Squishy Toppings" list (including Heath Bar, Krunch Kote, and Gummi Sharks.) They are also the first place I've seen with "Real Chocolate Jimmies"4.

Ice cream servings are Kiddie, Small, Medium, and Large; they also have design-your-own Sundaes (plus a Brownie Sundae and a Banana Split.) They have frappes, freezes, slush5, ice cream sodas, and floats, as well as a freezer case full of ice cream cakes and ice cream cookie sandwiches. They also have a short frozen yogurt list, two non-dairy flavors, and Orange Sherbet.

First Visit

I started with "Peppermint Bark" - a vanilla base with bits of peppermint candy and chocolate. Nice strong mint and a lot of crunch, but the ice cream itself had a somewhat "stretchy" texture to it - not unpleasant, but I've never noticed it anywhere else, and it made taking spoonfuls one-handed6 a little tricky.

The other half was "Coffee Heath Bar" which didn't have the texture issues the Peppermint Bark did. It had a distinct but relatively mild coffee flavor, which weathered the mint quite well, while still being pretty far over on the Latte side of the coffee flavor scale. Heath Bar is a really good crunchy add-in (it's also available on their Crunchy Toppings list.)

Future Visits

The flavor list has some of the more interesting variations I've seen; next time I'm here (they do appear to be open all winter) the "Cinnamon French Toast", "Baklava", and "White Pistachio" are all tempting creative choices; if I'm instead leaning towards crunchy classics, they also have Maple Walnut and Grapenut. If I'm feeling more indulgent than usual, I'll construct a Sundae with strawberry and whipped cream, and about half of the Crunchy Toppings list on top...


  1. The website had a relatively accurate menu, but it hasn't been updated since 20162. They were open until 9pm in late November so at least that has remained consistent for nearly a decade! 

  2. Another ice cream blog points out that it opened in the early 1980s, and the name is indeed the scrambling of "Bartholomew" (founder's family name) that it appears to be if you stare at it too long. 

  3. It's directly between a Chinese Takeout and a pizza place, but you probably guessed that, since I already said it was in a residential strip mall... 

  4. Herrell's had a near miss with "Real Chocolate Sprinkles"... 

  5. Slush isn't technically a non-infringing new-england-weather-inspired concoction but it might as well be. 

  6. I'm generally giving the ice cream my full attention while doing these reviews, but when I end up eating in the car I usually end up doing something awkward to take and spot-check phone-camera pictures of the dish before it melts all over me - the "stretchy" texture would have been fine (though still unusual) if I were holding the cup with one hand and spooning with the other. 

For the 50th ice cream shop in this series, I went to Herrell's Ice Cream and Bakery which is sort of a nostalgia trip for me. I'll leave most of the history to Wikipedia but the bits I personally experienced include

  • Steve's in Davis Square (the building was torn down years ago, the Italian restaurant Posto1 is in what was the parking lot) two doors down from the Original Bertucci's2
  • Steve's in Harvard Square (on Church Street) which is where I first encountered the labor-intensive "mix-ins" process (Herrell's now calls this "Smoosh-ins")
  • Herrell's in Harvard Square (on Dunster Street, I think Mike's Pastry is there now) which is more well remembered as "The Place with the Bank Vault" (the vault had benches, mirrors, and undersea artwork decorating the inside, a surprisingly cozy spot)

It turns out that this one, in Northampton, was the original, after Steve Herrell sold Steve's (to the Bertucci's guy) and then waited out his noncompete agreement.

Herrell's in Northampton is tucked in to the bottom floor of the "Thornes Marketplace" multi-story mall, which leads to it having a street entrance and an indoor entrance (and 30ft ceilings.) No outdoor seating, but plenty of indoor booth space and a row of barstools along the Old South Street window. Parking is a little odd - there's a huge amount of street level parking downhill from the center of town, which is 100% full during business hours - but the E. J. Gare Parking garage (which is connected by a second-floor skybridge to Thornes) is free for the first hour (and only 75¢ for the next) so just go there directly, and follow the signs to the Old South Street exit, Herrell's is Right There (150ft away, up a slight hill.)

Ice cream serving sizes run from Kiddie to Large (and packed pints and quarts); toppings are divided into "Goodies", sauces, fruit, and whipped cream (plain or chocolate). Goodies are the ones that can be used as "Smoosh-ins" (medium or large servings only.) They also have sundaes, banana splits, and ice cream cakes; milkshakes, smoothies, floats, spritzers, ice cream soda, and New York Egg Cream. Since they're open year-round, they also have six flavors of hot chocolate. They also have a 4-scoop "sampler" (similar to the Tasting Flight we've seen a few other places.)

While they are very clearly an Ice Cream First sort of place, they do have multiple flavors of sorbet including Concord Grape, frozen yogurt, no sugar added, and oat-based No-moo® flavors.

First Visit (to this location)

I went with a double scoop (served side-by-side, which is unusual but convenient for comparative tasting) of "Mudpie" and Peanut Butter. Herrell's gets credit for documenting the mystery flavors (like "Cookie Combustion" and "Microchip") right on the menu; Mudpie is an espresso ice cream with cookies and fudge swirl. Definitely a "coffee ice cream for people who actually like coffee" and a strong dark chocolate flavor to the swirl - Herrell's has always been famous for their hot fudge sauce, which they sell in 10oz jars. The ice cream itself seemed a little bit icy, but they had just opened for the day - it might just not have been out of the deep freeze long enough. The flavors were still excellent.

The Peanut Butter was was also surprisingly rich - you usually need a peanut butter swirl to get that strong a flavor, but this was coming from the ice cream itself - which might make it a better base for your choice of "Smoosh-in".

Going back

Herrell's is more than an hour away for me, though I combined this trip with visits to the adjacent used book store and the Quabbin Reservoir high trail (eagles!) I'm not likely to return often, though I'm sure I'll find some excuse. I will definitely try some smoosh-ins (though I'll try to resist the temptation to just put walnuts in everything) and their "Real Chocolate Sprinkles" (and decide if I want to get a packet of them to go.) While I'll probably start with Chocolate Pudding and High Definition Vanilla, their Sweet Dreams (novelty flavor with chamomille tea, honey and lemon) might be worth a taste, along with their Concord Grape Sorbet.

I'll also have to remember to bring a proper spoon of some sort - they serve bamboo spoons, which aren't as bad as paper straws, but they're a little off in texture (specifically that they have a texture.) They also feel like they're going to break - though as the picture shows they were sturdy enough to finish a large without failing - so that might be a matter of getting used to them. I haven't seen them anywhere else, though - Northampton being a "college town" this might be an upcoming trend.


  1. Posto is supposed to be moving to Assembly Row in Somerville later this year. 

  2. Wikipedia claims that the Bertucci's spot was chosen specifically to keep a (theoretical) ice cream shop competitor out of the location, which is more local gossip than I was aware of when I lived there, though it fits the tone of other contemporary Somerville business gossip. 

Art's Creamery is on Trapelo Road in the middle of Belmont - a couple of blocks east of Belmont Wheelworks. It's in a short block of retail storefronts, with lots of street parking, especially in the evening - and since it's open until 10pm (11pm on weekends), there's very little contention for it. This being Massachusetts, there's actually another (small) ice cream shop a couple of doors down in the same block1.

No outdoor seating or service, and no indoor seating either; just a long line2 of serving/display tubs of ice cream and gelato, then another counter with a grid of toppings (which might have been self-service in a bygone time.) No frozen yogurt or other items in the "almost but not entirely unlike ice cream" category, other than 3 Vegan flavors including "Vegan Almond Chai". They do have a long toppings list including, correctly3, Chocolate Jimmies and Rainbow Sprinkles. They also have a 3-scoop milk shake, and any-flavor cold-brew Affogato.

They do have a variety of "mystery flavors", like "Chiller Bee" and "Matrix Brownie", but not only are the staff enthusiastic about explaining them, the online menu has more detailed ingredient lists4 than most shops do.

First Visit

Since they had such a broad Gelato selection (and encouraged sampling), I tasted the "Belgian Chocolate Gelato" - pleasantly strong chocolate flavor, but I personally find the texture of Gelato a little off - if you already know you like gelato, though, go for it.

For the ice cream itself, I started with Maple Walnut - which has candied walnuts, making the texture a bit more like Butter Crunch, as well as having a really distinctively maple flavor in the ice cream itself. (Chocolate Jimmies on top.)

I followed that with "Matrix Brownie" - a serious dark chocolate base with brownies, chocolate swirl and some other chocolate crunch to it. Not sure about the theme behind the name, but it is competitive with several of the Extreme Chocolate flavors I've tried - a good choice for a chocolate fan.

Future Visits

Next time around I'll definitely try "Chiller Bee" (assuming it is actually a honey-based flavor) and maybe the "Peanut Butter Banana Fluff". This is also the second place I've seen that lists Butterfinger crumble as a topping, which might be a good addition to add texture to basic Chocolate. It would also be interesting to see if their Cinnamon flavor is more "autumn seasonal" or "butter crunch but with red-hots instead", but fortunately they encourage sampling.


  1. Google lists Sweet Heart as a Bubble Tea Store, but there was a window sign advertising ice cream when I walked by on the way to Art's. 

  2. The picture is only half of the flavors; there's another entire 16-bucket section next to it, which is how they handle having a large ice cream selection and a similarly broad range of gelato. 

  3. See the Berlin Farms article for more Jimmies vs. Sprinkles detail. 

  4. Oddly only the ice creams have details, the gelatos are title-only - but they also only have literally descriptive titles like "Carmelized Banana" or "Belgian Chocolate".